When you send an email, you want subscribers to take action. You want them to sign up for your newsletter, shop on your site, download your latest white paper, register for a webinar, or any number of calls to action you may desire. 

A landing page is a web page whose sole purpose is to move prospects down your sales funnel. It’s designed and optimized to convert interested prospects into buyers. One of the best ways to get visitors to your landing page is via email.